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method","headingPointer":"/w:document/w:body/w:p[605]","sourcePointers":["/w:document/w:body/w:p[605]","/w:document/w:body/w:p[608]","/w:document/w:body/w:p[611]","/w:document/w:body/w:p[613]","/w:document/w:body/w:p[615]","/w:document/w:body/w:p[618]","/w:document/w:body/w:p[621]","/w:document/w:body/w:p[623]","/w:document/w:body/w:p[627]","/w:document/w:body/w:tbl[15]"],"classification":"author_history"},{"lessonNumber":"3017","section":"Chapter 14","title":"Chapter 14 · Plan customer value in service layers","headingPointer":"/w:document/w:body/w:p[633]","sourcePointers":["/w:document/w:body/w:p[633]","/w:document/w:body/w:p[636]","/w:document/w:body/w:p[638]","/w:document/w:body/w:tbl[16]","/w:document/w:body/w:p[640]","/w:document/w:body/w:p[641]","/w:document/w:body/w:tbl[17]"],"classification":"future_vision"},{"lessonNumber":"3018","section":"Chapter 15","title":"Chapter 15 · Methodology and responsible 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